News and Media from Paprika Software UK

News from Paprika

Ogilvy Australia drops AVE's

Ogilvy PR Worldwide in Australia has gone one better than many within the collective PR Industry, and has committed to dropping AVE’s as their standard measure of PR performance (as reported in UKPR Week 29/07/2011).

Contrasting views regarding creative services procurement

The need for Procurement services is a divisive issue. Many agencies complain that it is a stick that the brands owners use to beat them down on price, as it takes no account of the value that an agency brings to the relationship between the purchaser and the supplier.

Contrast the latest views of Paul McIntyre, who is editor-at-large at AdNews Australia with the opposing opinions of commentators in the procurement business. Paul contends that Agencies get caught up in a ‘race to the bottom’

Improving Paprika performance by upgrading to Oracle and MS SQL

Throughout the autumn we will be contacting a number of Paprika users to discuss the benefits of moving their database from the original Omnis licence to MS SQL and Oracle. The performance improvements achieved by this change are outstanding- up to 10 times faster for PC and Mac users.

Developments with Paprika- online tools

For Paprika users that are on the move or have offices across a number of sites, or who prefer to use web-browser technology, then the i2 browser version of Paprika is an ideal solution.

Paprika Class 2 users using Timesheets, Job Costing and Purchasing can perform these functions from any available web browser in any location.

Mind Your Own Business conference, New York Oct 12th to 14th

Paprika will be attending the 2010 Mind Your Own Business Conference at the Sheraton New York Hotel & Towers in Manhattan from October 12th to 14th