News from Paprika USA
Smart businesses in the creative sector already know that the key to making a profit is keeping all your billable people fully utilized.
The need for Procurement services is a divisive issue. Many agencies
complain that it is a stick that the brands owners use to beat them down
on price, as it takes no account of the value that an agency brings to
the relationship between the purchaser and the supplier.
Contrast the latest views of Paul McIntyre, who is editor-at-large at AdNews Australia with the opposing opinions of commentators in the procurement business. Paul contends that Agencies get caught up in a ‘race to the bottom’
Developing the standards for a creative organization is no easy task, even with enough resources available to manage them. Unfortunately, today’s difficult business climate has not changed the tough requirements needed to run the business. These requirements take a significant amount of time and resources to manage.
It’s official now:- column inches as a measure of value are OUT- we are in a different world, and AVE’s (Average Value Equivalents) for measuring media coverage have been exposed as inaccurate, irrelevant and unjustifiable as a method of measuring PR value.
Paprika is the most recommended software in the creative services sector according to Kingston Smith Survey
In a recent survey conducted by respected London advertising and media Accountancy firm Kingston Smith LLP, Paprika received excellent ratings from the users surveyed. Survey author Esther Carder, a Partner with Kingston Smith, stated that the recommendation of Paprika was offered as the primary reason for selection for around 50% of clients.
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