Paprika is the most recommended software in the creative services sector according to Kingston Smith Survey
In a recent survey conducted by respected London advertising and media Accountancy firm Kingston Smith LLP, Paprika received excellent ratings from the users surveyed. Survey author Esther Carder, a Partner with Kingston Smith, stated that the recommendation of Paprika was offered as the primary reason for selection for around 50% of clients.
Medium-sized businesses prefer Paprika to other comparable solutions, with 81% of companies that use it recording income of between $2million and $10million. One-third of businesses surveyed chose their current software because it was recommended to them. Paprika was the most recommended software with half of Paprika users surveyed implementing the system based on the recommendation.
The survey was published via a blog
Paprika is popular given that it markets itself as an integrated job costing and accounting system, specifically designed for creative agencies.